People

Antriksh Tewari

Publisher and Editor in Chief, 3AM Marketer

Most of what I have written is on the internet under somebody else's name. This one carries mine.

Twelve years in digital marketing and more than 180 case studies, which is another way of saying 180 problems somebody needed solved. Data mapping, marketing automation, AI-driven workflows, attribution that survives contact with reality, creative built to a number, and often enough the work of telling a business what its real problem was before solving it. Currently head of digital marketing at a B2B services company.

• linkedin.com/in/antrikshtewari
• medium.com/@antriksht

Responsibilities

I own this publication and I set its editorial direction: what it covers, the standards it holds to, and the rules the newsroom works inside. I built the newsroom too. Research, drafting, fact-checking and source re-verification run on systems I designed and can change, which is why a desk this size publishes at this pace.

That is where my responsibility starts, not where it ends. Every entry published under my direction is mine to answer for. If something here is wrong it is my mistake, my name on the correction and my inbox the complaint arrives in.

How an entry is made sets out the process end to end, and the method covers how a claim gets checked.

Reaching Antriksh

Corrections, disagreements, or work worth talking about: ops@3ammarketer.com. Every correction we make is published at /corrections with what changed and why.