The Business
What the work is worth now. Pricing, retainers, scope, margins, team shape and what clients will still pay a person to do, for the people selling marketing rather than only doing it.
6 entries: 2 news, 4 blogFiled by the Growth DeskEvery figure cited: how sources are checked
B2B Marketing Budget Allocation: Published 2026 Data
B2B customer acquisition costs rose up to 60% between 2023 and 2026. Here is how leading teams allocate marketing spend across maturity stages and core buckets.
In-House vs Agency Marketing: $54 Hourly Cost Reality
A direct comparison of in-house and agency marketing models, evaluating hourly employer compensation burdens against agency delivery benches.
Freelance Marketing Consultant Rates: 2026 Guide
A transparent breakdown of freelance marketing consultant pricing, from hourly floors and deliverable packages to monthly retainers.
Social Media Agency Retainers: From $1,000 to $25,000+
A concrete guide to social media marketing agency retainers, contrasting deliverable tiers from $1,000 basic packages to $25,000+ enterprise scopes alongside network-specific fees.
SEO Services Pricing: 2026 Rates and Retainers
A data-backed guide to SEO services pricing, comparing real-world monthly retainers, hourly rates, and fixed-fee projects across agencies and freelancers.
Freelance Social Media Marketing Rates: Pricing Guide
A rate benchmark mapping hourly rates, monthly retainers, platform-specific premiums, and project fees directly to concrete client scopes.